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LAVISH CRAVINGS by Christiane
The Vision
Brand Values
bringing people together through food
Brand Keywords
Dependable | Hard working | impactful | creative | adventure | Passion
Beautiful
Whimsical
Organic
Comfort
Charming
Warm
This project was for the creation of a brand for a boutique catering business that specializes in creating homemade intimate dinners, and lavish grazing tables, boards and boxes for all special events. This amazing lady uses only the finest raw ingredients to create her lavish dishes.
The idea behind the design was to create something rustic yet upscale to convey the dual aspect of this brand. One that creates everything from scratch using fresh ingredients and turns them into upscale lavish dishes. The hand drawn illustrations included in the brand design help to emulate the rustic and raw ingredients used in many dishes by Lavish Cravings.
The font is also a dual aspect with the rustic serif font paired with an elegant and flowing script. The color palette is warm, earthy, and organic to again bring to mind the connection the raw ingredients used.
i was beginning a new business so I was starting from the beginning. Braley stepped in and helped me create a presence I could have never done alone. I am beyond grateful for her talent and creativity. Beyond elated! You have given me a fabulous logo, color palate to work from, mission statement and everything to get me started on the road to success.
-Christiane Adams-Housley
Owner of Lavish Craving
